Listen to outbound phone calls.Īdded bonus, you’ll earn the respect of the sales team along the way. In the first 15 days, I would dedicate at least a week to shadowing the sales team. When I say “spend time”, I mean it literally. Instead, you need to focus on how you can make the existing process better and you can only do that if you spend time with the sales team. In the first 90 days you are not going to score a win if you have to completely change the company’s sales process. Personally, this is a red flag if I do not see this on a marketing leader’s plan.Īs a marketing leader, you cannot put in place a strategy that is at odds with how the company already sells. It doesn’t matter if you are interviewing at a start-up or an established multinational company, spending time with the sales team is critical. Getting to know the existing marketing team.Having presented and been in the audience for dozens of 30-60-90 marketing presentations, here are the 5 key elements that I look for and that I always include: If they are expecting marketing to increase awareness of the company’s solutions then your plan needs to have copious helpings of thought-leadership activities. If they are expecting marketing to bring leads into the sales team, then your plan better build towards a robust lead generation engine.

Think about THEIR needs and what they would expect to see from a marketing leader.Ībove all, keep your audience’s goals in mind as you craft your plan. Before sitting down to create your plan, put yourself into the shoes of your interviewer and the other senior executives who may be joining for your plan presentation. Although no one expects perfection from your plan, there are few things you will want to be sure to include so that you can demonstrate your leadership potential.īefore we jump into the things your plan should contain, it is paramount that you remember the first principle of marketing – know your audience.

It is almost inevitable that you will be asked to present a 30-60-90 day plan when interviewing for a senior marketing leadership position.

Examples of 30 60 90 marketing plan